With over a decade of franchising experience and more than 55 years of combined construction experience, helping you open and operate a WECANSHADEIT shade sail business in your area is something we have prepared for our entire careers.
Education of the consumer with options and ideas, Investigation of the possibilities and Delivering on promises is a very simple philosophy but one seldom lived up to in the contracting world. Systems and Processes for marketing, sales, design, proposals, contracts, installation and followup are all necessary to growing a business over the long term. WECANSHADEIT has spent its entire existence working on these necessary business tools.
As a WECANSHADEIT owner, you are in business with experts but for yourself. You are a business owner with a built in support team that can only be successful if you are successful.
Buying a business system is like buying a tool box. There are many useful things in there, some are bright and shinny and others old and gray. WECANSHADEIT’s role is to show you how we have built our businesses and how we have served our customers, it is up to you to take this knowledge and these tools and develop the same in your area. We are there to guide and support, your role is to turn this knowledge into action.

Welcome To wecanshadeit

The ability to make people happy with your work and your service is an issue that faces every business and every business owner.  At WECANSHADEIT, we believe in business owners and that is the essence of why we decided to build our network through a franchise system.

We are entrepreneurs and we understand that the only way to be successful is to make each and every client as happy as possible.  The abdication of territories to business owners that share this same vision of  – the customer comes first, is the best way we feel to build a custom design shade business.  Our background of construction, franchising and customer service make us more than qualified to help guide our territory owners to position themselves as experts in the shade industry.

We welcome you to make a trip to come meet us, see our locations and understand just what the Shade Sail business is all about. Come see for yourself why WECANSHADEIT should be at the top of your list for your next business endeavor.


Jay White
Jay WhitePrincipal
As the original visionary of our shade business, Jay has learned through years of trial and error what it takes to make a great shade sail installation. With decades of construction and developer experience along the Florida panhandle, building teams, processes and business systems that deliver great results for clients has been Jay’s legacy. He has now taken this knowledge and applied it to this great Shade Industry. Avid outdoorsman fond of fishing in the Gulf and traveling out west in search of big game, Jay’s always on the move to life’s next adventure.
Chris Burchfield
Chris BurchfieldPrincipal
Chris adds a very unique design and construction element to WECANSHADEIT. As residential and commercial contractor, builder and developer his experience from concept to completion has influenced our shade sail business more than we could have ever imagined. Taking a customer’s needs and vision and making them a reality in a timely professional manner has created the successful backbone of WECANSHADEIT. Chris is a life long resident of Florida’s panhandle and loves to escape to the mountains with his wife and three children.
Stan Pennington
Stan PenningtonPrincipal
With over a decade of franchising experience, Stan jumped at the opportunity to help Chris and Jay further develop this great business model. Seeing the potential to replicate the existing success with two experienced partners that shared a “take care of the customer” attitude, Stan fell in love with the shade business and the WECANSHADEIT brand. Spending much of his life under the sun on a golf course, Stan understands the need for shade exists all across the country.

wecanshadeitCurrent Locations

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